Which is to say, I am screaming in a parking lot, comfortably nestled between a crematorium and a sex shop. Good morning from Los Angeles where I’m still laughing at the Four Seasons Total Landscaping part of this story and am starting to worry I will never stop /r08E31CIyE- Tejal Rao November 8, 2020 I cannot imagine a tidier visual metaphor for the collapse of Trump’s presidency, nor can I stop replaying the footage in my mind, even 24 hours later. And somewhere in the midst of all that celebrating, the Trump campaign handed us a dark-horse contender for the day’s most captivating development yet: A press conference convened outside Four Seasons Total Landscaping, a random Philadelphia business that someone in the president’s orbit seemingly mistook for a luxury hotel. That announcement kicked off hours of exuberant outdoor partying - widespread screaming, impromptu street dancing, and a cacophony of cowbells - in cities around the country. Saturday delivered a series of very pleasing surprises: The networks put an end to the agonizingly slow 2020 election, calling the race for President-elect Joe Biden. “At the rate our news cycle is currently going on, they’ll need to strike while the iron is hot,” Divita said.Scatter my ashes at Four Seasons Total Landscaping. The attention might not be on them for much longer, though. Kerri Kleiner, who owns a company called Quench Promo (and has worked with Marketplace on marketing campaigns), said that the wholesale price of a T-shirt can run the gamut and depends on factors like the type of materials and production techniques being used.īut for $25, Kleiner said it looks like the Four Seasons is probably making a “pretty penny” off its shirts. That means you’d be making 50% profit off an item. While we don’t know how much the Four Seasons is spending to make these items, Divita said the standard pricing method in the retail industry for a product, or what’s known as the keystone markup, is to double the wholesale cost. “Genuineness is in such short supply nowadays in terms of marketing and branding,” added Divita, who’s the author of the book “ Fashion Forecasting.” The Four Seasons is selling stickers that go for $5 a pop. Over the weekend, the landscaping company set up a section with $50 hoodies, $25 T-shirts and stickers that say “Make America Rake Again” and “Lawn and Order!” The Philadelphia business did what businesses do when they find themselves becoming a viral sensation: promote merchandise on their website. Turns out the venue choice was intentional, with The New York Times reporting that Trump misunderstood the location of the conference that his team told him and had assumed it would be at the upscale hotel.ĭespite the mockery - which seems more directed at the Trump campaign for choosing the venue than the venue itself - FSTL is capitalizing on the attention. The conference at Four Seasons Total Landscaping - which lies near an adult bookstore and a cremation center - set off a wave of jokes and memes online deriding the choice of venue.Įven Trump seemed confused on Saturday morning, first tweeting that it would be at the “Four Seasons, Philadelphia,” before later noting the full name. President Donald Trump’s legal team decided to host their Saturday press conference right outside the Four Seasons - not the luxury hotel resort, but a small business based in Philadelphia.
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